NIKE – If you’ve always wanted to play basketball in a pair of self-lacing shoes like Marty McFly’s Nike Mags, you will get your chance next year. On the company’s quarterly earnings call executives revealed plans for an “Adaptive” performance basketball shoe in 2019 that will cost around $350. Surely that’s affordable for everyone who have long waited for the release of a self-lacing basketball brand.
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Two years ago we got our first look at the HyperAdapt self-fitting technology in a $720 low-cut training shoe, but this technology will be cheaper and probably lighter, and obviously more athletically-inclined than the 2015 Nike Mag (shown above).
The Jordan XXXIII that debuted in September gives an idea of how it could work, even if it relies on the wearer to tighten the shoe’s “FastFit” tightening system. As CEO Mark Parker described it: “We have a smart shoe designed for the perfect FIT and it’s a major step in advancing and connecting our digital transformation to product.”
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CFO Andy Campion mentioned a spring timeframe for the launch of a “HyperAdapt in basketball,” as well as its next-gen Air Max, the 720 with its tallest air sole ever.
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