Google is putting out a Gmail feature that will help you determine whether a sender is legitimate or a scammer by introducing the blue verification check as it is on Twitter, Facebook, Instagram and more.
When you get an email from a company that has verified its identity, a blue tick mark will appear next to its name in your inbox.
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Google’s latest application of the Brand Indicators for Message Identification (BIMI) technology is the checkmark upgrade. In 2020, Google began testing BIMI in Gmail.
Initially, it allowed BIMI-enrolled firms to incorporate authorised logos in their emails. The blue tick is a more visible indication that the sender is genuine.
When you hover over the blue check in Gmail, you’ll see a pop-up that reads “The sender of this email has verified that they own [the domain was sent from] and the logo in the profile image.” The pop-up includes a link that directs you to a page with more information.
“Strong email authentication helps users and email security systems identify and stop spam, and also enables senders to leverage their brand trust,” Google wrote in a blog post.
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“This increases confidence in email sources and gives readers an immersive experience, creating a better email ecosystem for everyone.”
The feature should be live for all users by the end of the week, while Workspace admins can help set up BIMI for their company.
