Game, the popular retail store, has made headlines by sending a tin of Koo baked beans to “space” as part of their 2024 Leap Day celebrations.
This unique event involved launching the can using a custom weather balloon from Game’s Potchefstroom store. What makes this even more impressive is that Game ensured the launch and trip were eco-friendly, leaving no damage or remnants behind.
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The entire journey was carefully filmed and monitored, with meticulous planning to prioritise safety at all times. This publicity stunt by Game follows in the footsteps of other food-based balloon launches conducted overseas.
In 2018, YouTuber Tom Scott sent garlic bread into the stratosphere, achieving a height of approximately 28km before returning to Earth, where they then enjoyed the garlic bread.
Game’s video of the launch showcases their achievement of reaching an impressive height of 38km with the can of Koo baked beans. Although this falls short of the internationally recognised Kármán line, which marks the boundary of space at 100km above mean sea level, it is still a remarkable feat.
Michelle Kemp, Game’s external communications manager, expressed the popularity of Koo baked beans among their customers nationwide.
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As the sales of essential groceries and pantry items continue to rise, Game understands the importance of providing cost-effective options for families to stock their pantries and treat themselves.
This exciting activation using an essential product like Koo baked beans is a testament to Game’s commitment to engaging their customers in unique and memorable ways. It’s a celebration of their customers’ favourite products while also showcasing Game’s dedication to innovation and creating extraordinary experiences.
So, the next time you enjoy a can of Koo baked beans, remember that Game has taken it to new heights, quite literally!
