After a few years of largely remaining unnoticed, Instagram co-founders Kevin Systrom and Mike Krieger have returned with a new project.
It’s called Artifact, and Systrom told Platformer’s Casey Newton that the name is meant to allude to the project’s three tenants: “articles, facts, and artificial intelligence.”
In a nutshell, it’s a news aggregation app powered by a recommendation algorithm similar to TikTok.
When you first launch Artifact, you’ll notice a central feed filled with stories from publications such as The New York Times. The app will begin to personalize your feed as you read more articles.
According to Systrom, the recommendation system created by Artifact’s team of seven prioritizes the amount of time spent reading about specific topics over clicks and comments.
He added that Artifact will feature news stories from both left and right-wing outlets, but that posts that “promote falsehoods” will be removed.
The app will eventually include a social component. Systrom and Krieger intend to launch a feed that will feature articles from users you follow, as well as their commentary on that content.
You’ll also be able to privately discuss posts via a direct-message inbox. Systrom and Krieger are currently funding the project with their own money.
They claim that Artifact is a first attempt to imagine what the next generation of social apps might look like.
You can join a waiting list for the app’s iOS and Android beta if you want to give it a shot. Systrom stated that the team intends to invite new users as soon as possible.
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