When it comes to South African rap, K.O is a force to be reckoned with. Not only is he a talented artist, but he is also dedicated to transforming his record label, SkhandaWorld Record, into the ultimate hub for emerging talents and seasoned artists alike.
With a vision in mind, K.O and his team are actively seeking to expand their roster and take their brand to new heights.
Currently, SkhandaWorld Record is home to two artists, Roiii and Loki. However, with the recent departure of Ma-E, JustBheki, and DJ Mr X, K.O and his team found themselves at a crossroads. Should they terminate the contracts of Roiii and Loki or explore other options?
In a meeting aired on BET’s Inside Life With K.O reality show, K.O’s manager, Tsholofelo Moremedi, and SkhandaWorld Record Label Manager, Gobbs, discussed the future of the label and its artists. The question of whether to terminate the contracts was on the table.
Gobbs asked K.O, “What I want to understand is, going into it, that so just we’re aligned should we decide to terminate, what’s the way forward?”
K.O’s response was clear – they couldn’t afford to part ways with the current artists. They were still in the process of building and needed to keep the momentum going. Instead of terminating contracts, K.O proposed the addition of another artist to the lineup.
“Truly speaking, because we’re still building a label, we might find ourselves having to add another person (an artist),” K.O explained. “We have the two gents, but that’s all we have. If it was working smoothly and we were seeing returns, we wouldn’t be having this conversation. We would just move forward.”
K.O’s vision for the label’s expansion included the addition of a female artist. He believed that it would not only diversify the roster but also bring a fresh perspective to the team.
“We also have to consider that it would work in our favor if we look for someone else to add to the roster. It doesn’t have to be an immediate thing, but it has to happen. Definitely, it has to be a female,” K.O added.
Moremedi, K.O’s manager, shared the same sentiment. She believed that introducing a female artist to SkhandaWorld would bring a touch of softness and add a unique dynamic to the team.
“We are really looking into getting a female artist. I think it would be dope and bring some softness to the team,” Moremedi expressed.
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With K.O’s determination and the support of his team, SkhandaWorld Record is poised to make a splash in the music industry. By adding a new artist, especially a female talent, they are committed to creating a diverse and inclusive space where artists can thrive.
So, keep an eye out for the future endeavors of SkhandaWorld Record. Who knows, the next big thing in South African music might just be their newest signing.
