The South African Broadcasting Corporation (SABC) has announced the appointment of Nomsa Chabeli as its new Group Chief Executive Officer (GCEO). With a career spanning over two decades, Chabeli has held various roles in prominent organizations such as MTN and MultiChoice.
During her time at MultiChoice, Chabeli served as the Marketing Director of SuperSport and later for DStv. She has also worked at SAB, Brand South Africa, GCIS, and Edcon, gaining valuable experience across different sectors.
The SABC highlighted some of Chabeli’s career highlights, including her leadership in marketing and communications for the successful 2010 World Cup Bid, the marketing directorship of the ICC Cricket World Cup 2003, and her contribution to the development and execution of South Africa’s communications and marketing strategy for various Davos World Economic Forums.
The SABC further acknowledged Chabeli’s ability to develop persuasive and influential brand messaging that attracts a diverse customer population. Her expertise also extends to overseeing market intelligence activities to identify market trends, customer behaviours, and emerging technologies.
Chabeli’s most recent role as General Manager for Brand and Marketing at MTN South Africa played a significant role in the company winning the title of the most valuable brand in South Africa in 2022. Additionally, MTN was named the 2022 Brand of the Year in the Brand Finance South Africa 100 report.
Chabeli holds a Master of Business Administration (MBA) from Henley Business School and is currently completing a Masters in Digital Business at Wits Business School.
Expressing her excitement about the new role, Chabeli said, “This organization holds a rich legacy of public service through broadcasting, and I am committed to advancing its mission and intensifying efforts to significantly improve revenue generation and lay the foundation for enduring success.”
The SABC expressed its anticipation of achieving new milestones under Chabeli’s leadership. As the new GCEO, Chabeli will spearhead the strategic vision and operational excellence across the entire SABC Group.
The appointment of Chabeli reflects the SABC’s commitment to maintaining excellence in broadcasting and meeting the evolving needs of its diverse audience.