South Africans have had to deal with a lot in recent years. From a lack of electricity to a lack of fish paste, it appears that another much-loved household staple will be lost in the coming months.
This time it’s the Hellman mayonnaise consumers that will be disappointed to learn that a popular brand will no longer be available on local supermarket shelves.
Or perhaps not so many, as that is the reason given by Unilever for the discontinuation of Hellmann’s products.
Unilever has confirmed that Hellmann’s will be discontinued in South Africa until further notice due to low consumer demand and high inflationary importing costs.
Unilever is a multinational consumer goods corporation, that brought the product to South Africa.
Richard Hellman invented mayonnaise in New York in 1905, and it is now available in stores all over the world, except in South Africa.
In a since-deleted Tweet, the brand mentioned that there was a very specific and quite serious reason for the end of this era:
“It’s hard to say goodbye to delicious Hellmann’s mayonnaise 🥪 🥗 But, due to high inflationary import costs, we will regretfully be discontinuing Hellmann’s until further notice. A big thanks to our loyal fans for all the mayo love over the years.”
Those who enjoy Hellmann’s mayonnaise are urged to rush to their nearest supermarket in the hopes of finding a few remaining jars on the shelves.