Microsoft has just unveiled a range of new AI-powered shopping tools for its fresh Bing search engine and the Bing AI chatbot in the Edge sidebar.
One of the coolest features is Bing’s GPT-powered AI capabilities that automatically generate buying guides. So, let’s say you’re searching for “college supplies.” Bing will compile a handy buying guide for you, complete with product listings, specifications, and even where to buy them.
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Plus, whenever you make a purchase through their recommendations, Microsoft earns a small affiliate fee. It’ll be interesting to see how other sites offering similar buying guides respond to this change. If Microsoft is doing it, It won’t be surprised if Google and other search engines follow suit.
Goodbye to the low-quality, SEO-optimized shopping content that often makes comparing products a headache. However, it’s worth noting that legitimate editorial operations might be affected too.
The buying guides are already available in the U.S., and the worldwide rollout for Edge’s buying guides starts today. Microsoft is also launching a worldwide feature called AI-generated review summaries.
It does exactly what it says on the tin. If you want to know what people are saying about a particular product, just ask Bing Chat in Edge to summarize the reviews for you. It’ll provide a quick overview, saving you time and effort.
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And that’s not all. Microsoft is also introducing Price Match, a nifty tool that helps you request a price match from retailers, even if the price drops after your purchase.
They’ve partnered with top U.S. retailers who already have price match policies in place, and they plan to add more over time. While the specific retailers weren’t mentioned, it’s great to know that Microsoft has got your back when it comes to getting the best deals.
