In a strategic move to further tap into the creative professional market, Logitech, the renowned accessory giant, has made a significant acquisition by purchasing Loupedeck, a Helsinki-based manufacturer of consoles for creative professionals.
This acquisition comes just one day after its competitor, Corsair, announced its own acquisition of mechanical keyboard maker, Drop.
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Details of the transaction have not been disclosed, but the deal marks Logitech’s commitment to broadening its own appeal to creative professionals.
Loupedeck, known as a notable competitor to Stream Deck, gained recognition for its high-quality consoles tailored for streamers and creators.
Notably, Stream Deck became part of the Corsair portfolio following the acquisition of the Elgato brand in 2018. Ujesh Desai, General Manager of Logitech, stated in a release,
“Empowering streamers, creators, and gamers is a joint passion of Loupedeck and Logitech. Together, we are focused on removing all barriers, enabling them to create, edit, and stream without limits.”
Desai added that this acquisition would bolster Logitech’s current product lineup while propelling their software ambitions to create smarter and more contextually aware keyboards, mice, and other peripherals, providing a superior experience for Logitech’s diverse audience.
Under its gaming portfolio, Logitech G, the company houses popular microphones like Yeti, which was previously produced by Blue before Logitech’s acquisition of the company in 2018.
Recently, Logitech decided to streamline its branding, dropping the Blue name in favor of a unified Logitech brand.
While it seems likely that a similar fate awaits the Loupedeck name, the company has assured that “Loupedeck will operate as usual for the foreseeable future,” according to a statement to The Verge.
Loupedeck, founded in 2016 by former Nokia/Microsoft employees, gained rapid recognition through a successful Indiegogo campaign in the same year.
The campaign, aimed at funding an Adobe Lightroom editing console, remarkably raised $411,000, nearly five times its initial goal.
Presently, the company offers four high-end editing consoles with prices ranging from $189 to $559. This acquisition complements Logitech’s 2019 purchase of Streamlabs, a livestreaming software developer.
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The combination of Loupedeck’s high-quality consoles and Streamlabs’ software expertise is expected to offer content creators an enhanced and seamless creative workflow.
With the acquisition, Logitech solidifies its position as a leading provider of innovative solutions for the creative professional community, and the company’s commitment to empowering creators remains unwavering.
