According to a recent report by Bloomberg’s Mark Gurman To SurgeZirc SA, Apple is taking strides to challenge established players like OpenAI and Google in the field of artificial intelligence.
The tech giant has been secretly working on its own chatbot, internally known as “Apple GPT,” as part of its efforts to develop AI tools.
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Though no specific release strategy has been finalized, Apple aims to make a significant announcement next year.
To build its large language models, alike to others such as OpenAI’s ChatGPT and Google’s Bard, Apple has created a proprietary framework codenamed “Ajax.”
This framework, based on Google’s machine learning framework, JAX, is hosted on Google Cloud. Apple has utilized Ajax to lay the groundwork for their internal ChatGPT-style tool.
Initially, the chatbot’s internal rollout faced delays due to security concerns surrounding generative AI. However, after addressing these issues, Apple expanded access to more employees, albeit with a special approval requirement.
It is worth noting that the output from the chatbot cannot be used to develop customer-bound features. Within the company, employees are currently using the chatbot to assist in product prototyping.
The AI-powered chatbot excels at summarizing text and answering questions based on its extensive training data.
While Apple’s chatbot shares similarities with existing offerings like Bard, ChatGPT, and Bing AI, it does not boast of any unique features distinguishing it from commercially available solutions.
In the pursuit of this technology, Apple has actively sought generative AI talent, evident from its job postings seeking experts in this field. The company is interested in engineers with a strong grasp of large language models and generative AI.
Unlike its competitors, who have rapidly released generative AI products to the public, Apple has maintained a relatively low profile on the AI front.
However, the company has consistently integrated AI features across its products and applications over the years.
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Now, Apple is gearing up to meet consumer demand for generative AI tools that can streamline tasks like drafting essays and creating images. Privacy concerns related to artificial intelligence are at the forefront of Apple’s considerations.
CEO Tim Cook has emphasized the company’s commitment to introducing AI thoughtfully, keeping users’ privacy and security at the forefront of their development efforts.
