While one can no longer leave the house without a mask, Ruff Tung comes to rescue all those who worry about how unattractive their masks are.
Designers Bridget Pickering and Ludwig Bausch from Ruff Tung decided that face masks don’t really have to be that annoying piece of cloth you always have to cover your mouth with, but it can still be treated as that special accessory which always brings some glam to any of your outfits and sparkle up your day.
The IOL spoke to the Ruff Tung team to find out more about their love for sequins and the inspiration being their adorable masks.
Pickering said: “We launched our Ruff Tung Inclusive collection almost four years ago with a sequins bang, and we honestly had absolutely no idea that it would become such a signature attitude for our brand.
Dressing fabulous women in sparkle for their 80ths through every celebratory decade has shown that no matter the age, we all have Cinderella inside of us. Breaking the rules and teaching our gals that you can indeed wear sequins during the day and even on the school run – we dare you!
We have always flung around the statement ‘life is too short so wear the bling’ and never before in the these times of Covid has that statement meant so much.”
Pickering also explained how their business has grown to assist breadwinners in feeding their families.
“Once the government started to allow our industry to open up with mask making, we had staff to pay, an incredible team of breadwinners who needed to support their families and boxes of sequins off cuts… so we ‘work shopped’ the idea, a term we use when brainstorming, designed as per the Department of Health spec and garnished the outer layer with sparkles” says Bridget about the beginnings of their special masks,” Pickering said.
She also mentioned that even though they are making the most adorable masks, their main goal is to ensure the safety of people. They make sure that the design is comfortable, breath-easy, lined with the required sanitary layers, hygienic and washable.
“We had no idea that they would spark joy to so many and with all the love and support from our customers we have managed to pay our staff each week. Times are tough, we are navigating through uncharted waters so if we can shine some sparkle over these bleak times then that is exactly what we shall keep doing,” Pickering concluded.