Congolese fashion designer who has designed outfits for the likes of Kelly Rowland and Cardi B, hosted a 3D fashion show on Instagram Live.
Anifa Mvuemba is a 29-year-old designer originally from the Democratic Republic of The Congo and is now based in Baltimore in the United States where she is a contemporary women’s wear designer. She is also the founder and lead designer at Hanifa, established in 2012.
Even though the ongoing pandemic may have changed and affected a lot of things, the fashion industry continues to do business through the most available means of social media. The 3D fashion show was planned for a virtual release before the pandemic.
Mvuemba’s new line is titled the Pink Label Congo collection and is more than just a garment parade. It is a virtual show with a meaning.
In connection with the collection, the following statement was written on the Hanifa website: “My hope is that this collection inspires all women to stand tall in their power and like the Democratic Republic of Congo, to use their history, whether pretty or painful — to redesign their future. My country, the land of Congo, is ripe with an abundance of natural resources — the greatest of which are its people — its women.”
The fashion show started off with a clip depicting Mvuemba’s hometown in Congo focusing on the experiences of women and children working in the cobalt mines. The environment appears pernicious and underaged children and women being abused and forced to work tirelessly under harsh conditions.
Everything in the Pink Label Congo collection is in a way related to Congo, from the vibrant colours to the fact that the line was created as a tribute to African seamstresses. The collection was created in support of the families working in the mines.
To watch the full show, visit hanifaofficial IGTV.