Lerato Nxumalo Launches Luxury Beauty Salon In Midrand With First Physical Store
The actress and entrepreneur is expanding her business portfolio with the launch of By Lovely Suites, a luxury beauty destination currently under construction in Midrand.
Actress and content creator Lerato Nxumalo is preparing to open the doors to her first physical beauty salon, marking another milestone in her growing entrepreneurial journey.
The 27-year-old recently shared an update with her followers, offering a behind-the-scenes look at the construction and renovation of her latest business venture, By Lovely Suites. The luxury salon, which will be located in Midrand, is being developed as a destination where clients can enjoy a range of premium beauty services in a comfortable setting.
Announcing the news on Instagram, Lerato described the project as her first brick-and-mortar business and revealed that the space has been thoughtfully designed to provide a peaceful atmosphere where customers can unwind while receiving beauty treatments.
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“God be the glory. My first ever physical shop. Welcome to @bylovelysuites in Midrand your one stop luxury beauty destination.
A space I designed for calm, relaxation and a little me time. From luxury wigs and flawless installations to braids (yes, even while you sleep) private suites, a work friendly environment, nails, lashes and everything in between… all while we keep your favourite drink topped up.
And next on my physical location is @shopblahoody, my very first baby continuing to grow stronger every single day. To every customer who has supported me from day one and to everyone who keeps coming back, thank you. None of this would be possible without you.
This year I made a promise to myself: to work relentlessly toward becoming the woman I’ve always dreamed of being. It’s not always easy, but moments like these remind me why I started.
To my husband thank you for believing in every crazy dream I have. I love you dearly. Construction is underway and I genuinely cannot wait to welcome you all. Here’s to the first of many.”
Lerato Nxumalo Expands Business Portfolio With By Lovely Suites
The launch of By Lovely Suites adds another venture to Lerato's growing list of businesses as she continues to establish herself beyond the entertainment industry.
Her upcoming salon will offer a variety of beauty services, including luxury wigs, wig installations, braiding, nails and lashes. According to Lerato, the venue has also been designed with private suites and a work-friendly environment, allowing clients to relax while enjoying their appointments.
By Lovely Suites Follows Success Of BlaHoody Clothing Brand
The beauty salon follows the launch of Lerato's clothing brand, blaHoody, which debuted in 2025.
The brand focuses on oversized hoodies made from soft, plush fabric, combining the comfort of a blanket with the practicality of a hoodie to offer customers warmth without compromising on style.
With construction continuing at By Lovely Suites, Lerato is preparing to welcome customers to her first physical location. The project represents another step in the entrepreneur's ambition to grow her businesses while creating new opportunities.
As blaHoody continues to expand and By Lovely Suites moves closer to opening, Lerato's business journey shows no signs of slowing down.
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