In a surprising turn of events, South African reality TV star and DJ, Zinhle, has temporarily shut down her ERA by DJ Zinhle store at Menlyn Mall.
The news was first revealed by the ever-controversial blogger and gossipmonger, Musa Khawula. As expected, this sparked a wildfire of reactions on social media.
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DJ Zinhle, already a popular figure for her musical talents and reality TV presence, has once again found herself at the centre of social media buzz.
Her recent comments about the youth being ‘unemployable’ had already stirred the pot, and now the closure of her store has added more fuel to the fire. Fans and critics alike had a lot to say about the store’s ‘temporary’ closure.
The reactions ranged from sympathetic to downright sarcastic. One user, @ori_rsa, noted, “Now she will see that we are all unemployable but in different angles and levels.” Another, @tmnlmnkrl, pointed out, “Plus she talks too much.”
The general consensus seemed to be that the store was perpetually empty, with @oumaliciousm stating, “The store was forever empty, but when we said it, we were asked if we don’t know ‘online shopping’.”
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According to DJ Zinhle, the temporary shutdown is because they’re planning to move to a larger store. However, Musa Khawula threw shade on this claim, suggesting that the store wasn’t profitable. “Truth is, ERA by DJ Zinhle as a store isn’t profitable,” he tweeted.
DJ Zinhle Mahosana to shut down her lil Era By DJ Zinhle store at Menlyn Mall with an excuse of ‘moving to a bigger space’.
Truth is Era By DJ Zinhle as a store isn’t profitable.
Your honor, she’s lying,
Not when ya’ll not employable but her lil shop ain’t profitable. pic.twitter.com/K5mwH1Dq72
— Musa Khawula (@Musa_Khawula) May 31, 2024
While Zinhle’s fans wait with bated breath, the question remains: is this a strategic business move or the beginning of the end for the Menlyn Mall store?
Only time will tell if DJ Zinhle’s store will bounce back stronger or if this is a sign of deeper issues. Stay tuned for more updates!
