Once again the most anticipated shoppers’ day has arrived. If you haven’t been swept by the South African Black Friday Hype than you are in the minority.
The American deep discount shopping phenomenon that has gained traction in South Africa since 2014, been a trend that is on an accelerated rise in South Africa. On this day, the average spend per South African taking part is R1 600, with clothing; electronics; and entertainment making up a bulk of the purchases each year.
This year’s Black Friday falls on Friday, November 23 and before pay day of many South African working class. Lucky because pay day (November 25) falls on a weekend many consumers can expect their salaries to come through on 23 November. Consumers who can’t shop before pay day can do so as soon as they receive their salaries.
This year the sellers are more generous than ever. Local stores are offering discounts from 50% to 70%.Stores are competing to offer consumers the best deals possible on Black Friday as well as Cyber Monday. A few stores have already announced their Black Friday and Cyber Monday deals, while others will wait until the day before to announce whether they will be having a sale or not. Some stores will only be hosting their Black Friday and Cyber Monday sales online, so keep an eye out!
To make this year’s Black Friday more interesting some stores have offered what they call an Early Black Friday. Yes! Black Friday came early this year. By Wednesday morning, there were already many deals on offer. The most buzzing deals were from Makro who offered a “Black 5 day” special from yesterday.
For a list of many more places where deals can be found, for auto, beauty products, DIY and hardware, books, food and wine, the big supermarkets, home and living, jewellery and accessories, kids and babies, pets, travel, and even some X-rated sales, check out the awesome summary on NicheMarket.