Blackpink of K-pop band has broken YouTube most viewed in 24 hours record scooping up 82.4 million views for its new “How You Like That” music video versus BTS’ 74.6 million for “Boy With Luv.” It might also be the fastest to 100 million views, having obtained 94 million views in 30 hours (it was at 118,941,464 as of the time of writing this article).
Blackpink held the record a week before BTS with “Kill This Love,” but that came in part through ad views. YouTube stopped counting ads toward views this past September, so the group’s achievement more closely reflects real viewership.
The surge isn’t completely surprising even with that calculation change in mind. K-pop fans are very active and responsive online, especially for megastars like Blackpink, and an ongoing global pandemic increases the chances that people will be stuck inside watching music videos on YouTube.
It’s understandable that it took as long as it did for the YouTube record to change hands. That doesn’t necessarily mean YouTube demand has increased, but the gap suggests that it may be that much harder for a video to become an immediate success.
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