Black Coffee Takes Shots At The Music Industry:We have no promoters

“We have no promoters, we only have people who own venues and clubs. Their mandate is to make money in their clubs so they will not really invest in a really nice sound system. They would rather invest in couches and how the place looks because they are running clubs, they are not passionate about the scene.”

Black Coffee/ picture from YouTube

Never mind Julius Malema’s heavy bars at the SONA, Black Coffee takes shots at the music industry. DJ Black Coffee has been in the music industry for more than 15 years and has experienced a lot of changes, so when he said that we need to protect house music as a country, we all better do exactly that.

The DJ sat down with DJ Christos earlier ahead of the Dance Music Summit in March to talk about promoters in Mzansi.

“We have no promoters, we only have people who own venues and clubs. Their mandate is to make money in their clubs so they will not really invest in a really nice sound system. They would rather invest in couches and how the place looks because they are running clubs, they are not passionate about the scene.”

This was different from those outside the country, where promoters are more widespread and push genre more, he said.

Black Coffee also addressed about the future of house music, claiming that DJs were frequently forced to play a mix of genres and sometimes ignored house because it was not the selected genre of those playing for “tables”.

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Black Coffee added that he wanted to fix this by producing a platform exclusively for house music.

The star has always been vocal on the music industry and called for union across genres late last year.

“Fake is a terrible word but there is no real unity. My dream is to create a family out of this where we can call each other for collaborations … Imagine Oskido, like he is, and when I have real problems I call him. I would like to see that. Where we don’t really know each other but you are able to say, ‘Yo’, he said at a press conference ahead of his Music Is King show last year.

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The DJ Coffee has worked with some of the world’s biggest celebrities, such as Diddy, Alicia Keys, Swizz Beatz, David Guetta, and Usher.

Nevertheless, his focal point is on pushing local music and building the SA house industry.

“I don’t want to be known just as the famous guy who toured the world and met great people. I want to help to develop a home, Africa,” he told Drum.

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