Twitter said that in its public documents, it’ll no longer call the people who use its platform “users.” It’s “an effort to demonstrate more empathy for the people who use Twitter,” said the company’s most recent financial results which covered the fourth quarter of 2019.
The company reframed the talk to be about Monetizable Daily Active Usage, Twitter’s shorthand for
users people it can sell ads against.
This is a part of an initiative targeted at making Twitter a happier platform for all, with the usual boast that it’s shrunk the number of “unhealthy” tweets on the service. That includes a 27 percent decline in “bystander reports,” on Tweets that violate the company’s code of conduct.
A good number of that is down to machine-learning models that are built to actively find, and remove, the material even before anyone flag it as needing moderation.
Right now, Twitter can point to some positives that have emerged from its work to make the service nicer to use and more efficient on the back end. Infrastructure and moderation improvements, with some new tools that can help folks find content that they love, has driven user growth.
MDAU ‘Remember, that now stands for Usage, not Users’, has risen to 152 million, from 145 million in the last quarter and 126 million last year.
Which has all brought much money to Twitter, and also boasts that it enjoyed its first-ever billion-dollar quarter over the holiday season. That simply narrowed down to a net income of $119 million, although that’s a lot less than the $255 million net income Twitter made in the same three months last year.