Some months back, a few top YouTubers like Jimmy “MrBeast” Donaldson and NASA former engineer Mark Rober launched the ‘TeamTrees’ campaign. The TeamTrees initiative is targeted at raising $20 million dollars, to aid the Arbor Day Foundation to plant 20 million trees.
The vision could be seen as too high from an angle, but the campaign has achieved it goal already with over a week left-off to their December 31st deadline.
The YouTube creators did created videos about trees to promote TeamTrees, leading over 500,000 subscribers to support the cause. While most viewers and YouTube subscribers were donating $5, Elon Musk broke the trend by donated $1 million.
As if that was not enough, he changed his Twitter handle to @Treelon just to show his unadulterated support for the TeamTrees initiative. Following the success of the campaign, the Arbor Day Foundation will start planting the trees January 2020. The tree planting is expected to run through to 2022.
TeamTrees most obviously acknowledges that planting 20 million trees will not control the negative effect of the present climate condition, but promises that it will serve as an evidence that people care about the environment.
“Solutions are all around us and it’s time to get to work. This is just the beginning,” says Matt Fitzgerald, the Campaign leader of TeamTrees. Moreover, the campaign’s success goes along way to show how influential YouTubers can be and how they can leverage that clout above sponsorships.
Updates will follow next month as the tree planting process begins.