Uber appointed another new boss for Britain and Ireland on Monday a little more than a month before its permit expires in London, one of its most significant worldwide markets where the controller has recently stripped it of its entitlement to work.
Transport for London (TfL) rejected the Silicon Valley company’s permit recharging demand in 2017 because of failings it said it found in its way to deal with revealing genuine criminal offenses and driver historical verifications, provoking court activity.
A British judge in 2018 then granted Uber a probationary 15-month license which expires on September 25.
Melinda Roylett, former head of Europe at digital payment company Square, begins her new role at Uber on Monday, replacing Tom Elvidge, who moved to the co-working space company WeWork earlier this year.
“I am excited to be joining the company as we look to build out even more ways to get the UK moving, support licensed drivers and help make our cities cleaner,” she said.
Uber has introduced several new initiatives in London to assuage regulator concerns, including 24/7 telephone support, the proactive reporting of serious incidents to police and the ability to share journeys with friends and family.