Twitter continues to look for ways to fight bot accounts and spam on its platform. The company announced earlier today that it will change its adding rules to permit users to follow up to 400 accounts only per day. The new change will mark a considerable drop from the previous trend, which permit up to 1,000 follows in a day. The platform will continue to allow more following than the average human user is likely to do daily.
“As a part of our commitment to building a healthy service, we remain focused on stopping spam and abuse on Twitter. We found that having a high daily follow rate contributed to follower churn, and as a result, we are reducing the daily follow rate limit from 1,000 to 400,” a spokesperson for Twitter said.
Follower churn, according to the company’s help center, is the process of following and unfollowing accounts. The process is done to get the attention of users and try to get people to follow back to inflate one’s follower number.
This new change is the most recent effort by the social media company to control spam and bots accounts. In 2018, Twitter dealt with bulk tweeting that allowed users to tweet same message from more than one accounts.
There was also a new reporting feature which allow real human twitters to flag bots and instituted a verification process, which will into requires its users to confirm their identity with a mobile phone digits or email address while creating a fresh twitter handle.