Netflix is currently testing a low cost mobile only plan in India, if successful the company will be expanding its user-base in the world’s second most populated nation. A few persons are already trying out the mobile only plan, which reportedly cost about 250 rupees, which is about $3.64 per month when converted. This is almost half the price of its plane subscription cost in India. The plan will only allow users to watch shows and movies in standard definition and on a single phone or tablet at once, according to the Economic Times.
Meanwhile, the low price service Netflix is testing is still very much more expensive than what their rivals, Amazon and Prime Video offer in India. Amazon Prime Video costs 129 rupees which is about $1.88 per month when converted and that stands for part of Prime subscription, and Hotstar’s plans begin at around 199 rupees about $2.89.
There are more of other services which apparently is cheaper like ZEE5 and Balaji Telefilms.
Netflix had revealed it would in November try a more cheaper plans, which it had started testing in Malaysia and some other countries.
Meanwhile, India stands as a key market for Netflix because of it large polpulation, it will usher in more subscribers. Netflix has already opened an operating office in Mumbai, India last year. So far, it has commissioned 12 series and more than a dozen movies from India so far.