Spotify has finally launched in the Indian market, which it has aimed for a long time now. The music streaming company had to face a legal challenge from an existing competitor ‘Warner Music Group.
According to Spotify CEO Daniel Ek, ”the company’s India launch is a “custom-built experience.” Not only will new customers get multi-language recommendations, including Hindi, Punjabi, Tamil, and Telugu, but they will also bespoke playlists, Bollywood recommendations and most importantly, the will be able to play every song on demand for free ‘a Spotify first’.”
Subscription pricing starts as low as ₹119 ($1.67) per month for Premium accounts, against $9.99 in the US and £9.99 in the UK. Indians also have options for pre-paid subscriptions, and there are discounts for students.
Spotify accused the Warner Music Group of “abusive behavior” after a period of sustained resistance from them. The issue here is, Warner Music Group is asking Spotify to pay for the use of its music worldwide. Spotify does not want to do that. Both companies have been on this issue for long now, but it appears they settles peacefully.
It’s understood that technically, Spotify doesn’t need a new license from Warner for it to launch and stream in Indian, because it want to use a local statutory license that will allow radio stations to deliver songs from Warner’s publishing division.
”Despite the apparent truce between the companies, Warner still pushed for an injunction. In its angry response, Spotify implied that Warner’s actions were a result of that previously-held grievance. “WMG revoked a previously agreed upon publishing license for reasons wholly unrelated to Spotify’s launch in India,” the company said.
An Indian High Court; Bombay denied Warner’s request, paving way for Spotify’s official launch in the country. A spokesperson told Music Business Worldwide that the company is “hopeful for a negotiated solution with Warner based on market rates,” but as the third-largest music publishing company in the world, Warner is unlikely to let it go without some form of pushback.”
It’s apparent that Indians can get Spotify right now, let someone confirm.