Jennifer Salke is the current director of Amazon movie studio and she’s imploring a complete different strategy to what the company was doing before now. Jennifer Salke disclosed to Hollywood Reporters in a recent interview that she is looking at releasing 30 blockbusters and art house projects and movies that goes directly to Prime Video per year.
Now, that’s is absolutely different from Amazon’s tradition of getting it movies on theaters first before having it out completely.
We the new tradition that Jennifer Salke is introducing, those movies that do reach big screens may not last as long as it’s used to. The company’s studio manager Salke told Variety that Amazon was considering using a variety of windows, clarifying in Hollywood Reporter that there will be less of the usual three month window.
Usually Amazon might may at times want to get movies to Prime video quicker than normal, at another time as short as two weeks the movie drops, while in other cases the movie stays very long before it gets out to the public. Jennifer Salke in her talk with Hollywood Reporters assures that Amazon was still focused on snapping up movies that would great for the service and that it wished to avoid creating the impression that these movies were in a factory.
Jennifer Salke of Amazon is adopting strategies that will push their competitors to the side, this is clearer when it said the company will buy multiple blockbuster titles and pay for captivating movies even before their rivals like Netflix gets to know of it.